About

Hailey Hilliard a.k.a. “The Beer Fairy” offers an internet/social media marketing approach for craft beer related entrepreneurs and existing businesses who want to leverage their life purpose and be successful in the beer industry.

What you can expect:

1. Define Your Brand and Learn How To “Go Viral”

2. Eliminate Excess Start-Up Costs: Time, Money, and Stress.

3. Simplify Marketing/Sales So Your Business Remains Fun

4. Enjoy Participating in  An Industry That Celebrates Individuality and Small Business Support

5.Create a “User Friendly” Business & Marketing Plan, Create Jobs, and Ensure That Your Employees Will Remain As Inspired About Your Business As You Are!

Social Media Networking Ensures Business Success, So You Can Focus On What You Love: Beer!

There are three essential and powerful pillars to craft beer business success: Passion/Purpose, Expertise, and web 2.0 Social Networking Skills. When all three are strong and working in collaboration, a successful craft beer business is born. When even one of these is weak, business performance begins to sputter and may even come to a grinding halt. The Beer Fairy offers craft beer brands a modern and comprehensive web platform approach to launching a professional craft business in a down economy. The result is not only a fulfilling journey, but an inexpensive, time effective, and proven business model that ensures beer dream reality.

Craft Beer Business Performance Evaluation

Contact The Beer Fairy to discuss your craft beer related business and instantly establish connections in the craft beer industry, define your brand, and get to doing what you love!

“It’s because of professionals like Hailey that have the unique ability to take on the business model as we understand it. She can take that glass that is not half full but empty and make you look at it a totally different way.”

– Roy Rimmer III CMC, Certified Marketing Consultant, UCCS

Hello! and welcome to my blog about how to use marketing strategies to gain traction within the field of craft beer. I am Hailey Hilliard a.k.a “The Beer Fairy” and will be uploading regular webcasts and eventually podcasts to help craft beer industry related companies grow their businesses. Enjoy and comment if you think the content is helpful!

I first became familiar with marketing and leveraging social media when I came to Colorado to work as a professional white water rafting guide. After moving to Rotorua, New Zealand to guide and work in abroad sales, I returned to the USA and began an educational career in internet marketing. I have pursued a degree in Adventure Education and Journalism at Prescott College in AZ, and currently attend Full Sail university seeking a BA and MA in Internet marketing.

My partner Nick Goddard works as a full-time brewer for Twisted Pine Brewing Company in Boulder, CO where I participate as a social media marketing collaborator. We are avid beer geeks, brew with our two children every weekend, and love the freedoms of the craft beer community. We have found balance in career, parenting, personal life, and well-being fulfillment and would love to share it with you!